Why do I need a logo?

A logo establishes credibility, legitimacy and professionalism

Your business gets judged in under 5 seconds. When a first impression is often the last impression, having a powerful logo is crucial. It says what your business does and what its values are. It conveys stability and reliability. When your logo looks professional, you look professional.

A logo builds customers’ trust

Create familiarity with your brand by displaying a strong logo on signage, websites, social media, storefronts, vehicles, letterhead, uniforms, business cards and packaging. Over time, a great logo firmly lodges in customers’ minds, builds trust and becomes inseparable from the brand itself.

Why do I need a strong brand?

Branding creates a memorable impression of your business that builds trust, motivates employees and helps in acquiring new customers in no time.

What makes a great logo?

  • Meaningful text

    Keeping simple yet powerful text will help the customers to remember the logo and build brand awareness. Using maximum two to three fonts will cause less confusion and will convey the message clearly.

  • Eye-catching color

    Color communicates the idea and carries a meaning, which is why choosing the right colors for the brand is the most important thing to do. The colors bring life to the logo design but should be used according to the brand's image giving it a strong message, whether it’s colorful or simple black and white.

  • Graphical presentation

    Most effective for ‘fun’ establishment and has a high recognition factor. They allow a realistic portrayal of an item, a theme or a concept.

Which type of logo is right for my business?

01. Word marks are trademarks containing words. You can put in as many words as you want but make sure the words are written in plain characters. They protect how the words look like no matter they are in any font, size or color. It is good for companies and brands to create a wordmark logo to communicate the customers what the brand is all about as well as cost effective. The logo designs can also be used when a brand is rebranding with a new logo and brand identity. 02. Lettermarks rely on initials to represent the brand. It acts as a monogram for your business. Use lettermarks to create a visual link between parent companies and subsidiaries. Lettermark logos are quite known in rebranding campaigns. But you might need to spend time in explaining the customers what your brand offers. 03. Brandmark is a logo which represents the brand with or without the company or brand name. Images are more memorable than words that is why these logos are highly popular among small as well as large companies. Although it takes time to recall the brand without the name but for the companies that do it successfully the logo becomes a great asset. 04. Iconic logos represents the brand through icons and symbols and are quite compelling. These logos represents an abstract or a literal representation of your brand or the company. They prove to be very effective for small businesses and startups whose name may be distinctive but not yet widely recognized. An iconic logo is very effective in communicating a brands identity.

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What colors should I use in my logo?

Color is a key consideration for all visual materials

Keep it simple

The most successful logos are simple in terms of colors. In fact, two of the most basic colors — black and red — are used most frequently. Think of some of the world’s most successful logos, such as Pepsi, Coke and Starbucks, which use just one or two colors each.

Know what emotions you want to evoke, and which colors will do that

Identify the key emotional message you want your logo to communicate and choose colors to convey that emotion:

Know your target audience and what’s likely to resonate with them

Color relatability can be generational and gender-specific. Both men and women say blue is their favorite color and brown their least favorite, but women also like purple, whereas men don’t care for it at all. On the other hand, men are slightly more partial to black.

What fonts should I use for my logo?

Typefaces are as important as color. Consider what the look of your text says to clients and potential customers:

  • Script fonts: elegant, affectionate, creative
  • Serif fonts: traditional, reliable
  • Sans serif: stable, steady, clean
  • Modern: strong, stylish
  • Display: friendly, unique

What’s a style guide? Do I need one?

Yes! It’s important to have a style guide laying out standards for the visuals and copy associated with your brand. A style guide maintains consistency across your organization — no matter how large or small. Here are six elements to think about when developing your guide. After the guide is complete, share it with your employees and revisit it annually to see if updates are needed.